Company Profile: Eva-Last is a globally reputable brand that utilizes a solution driven business model to create innovative, sustainable building materials and systems that add value to customers’ lives.

Event(s) attended: Various, with architectural/commercial focus. Over 15 BOND Events in total

Industry: Sustainable building material composites

Company size (by employee count): 250+

Attendee Profile: 

Highly experienced and travelled Architectural Sales Leader, Mentor & Advisor. Director of Commercial Sales at Eva-Last and a devoted BOND attendee and advocate for over 10 years.

Personal fact:

Has owned 87 different cars since 16yrs old and is a motorcycle enthusiast - a dyed in the wool petrolhead.

Favourite quote: “Pray for peace, prepare for war”

The Problem

The ongoing, ultra-competitive challenge of acquiring architectural specification, starting with identifying and getting the attention of the true project influencers. And, according to Eric, "in most cases, And, in most cases, when it comes to Principals, there's actually no other inroad to that person. There's just not."

The Solution:

Eric has found that the conversations he has at BOND are at the right, corresponding  senior level for him and that “they are seeds that will continue to grow fruit many years from today.”

“Outside of BOND, there's no other deliberate or specific way in which you can get the attention of, and have a conversation with these folks who influence not only their own firm, their architects, their specifiers, but the industry overall.

The other huge value with BOND that's occurring right along with that is that I'm able to vet, and I'm able to understand more about the efficacy of my products in the marketplace with the people who influence the decision, and that alone is worth the money that I spend, even if I don't get any sales as a result of it.”

Results

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Secured a groundbreaking contract with a major architectural firm for a 500,000-square-foot eco-friendly commercial project, resulting in a multi-million-dollar long-term partnership.

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Developed high-impact relationships with architectural thought leaders, providing exclusive project specifications and increasing brand trust and presence.

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Drove a 40% increase in specification requests within six months, directly attributed to connections made at BOND.

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Elevated our brand positioning within the architectural community, thanks to in-depth, direct interactions with architects who are otherwise nearly impossible to engage.

Our events →
Eric's comments on:

ROI:

“BOND Events consistently delivers the highest return on investment in our marketing and outreach efforts. Every event has generated quality leads, with at least one resulting in a substantial project win.”

“I say to people: How much do you think it would cost you to get one of your architectural sales reps to get a meeting with a Principal at Gensler, you know, Shamim Ahmadzadegan at Gensler in Miami, or whatever and they'll come up with some number around $8-10,000. And, I say Okay, well, what if I told you I could get you 20 meetings for $20,000. Right? I mean, it's easy math, right?”

Product Development:

“And BOND gives the architects who come a platform to communicate at the right level on how they expect better out of products so you can align with that, you know.”

Effectiveness:

“The focused, one-on-one format of BOND Events is highly effective. Unlike large conferences, BOND allows for meaningful, extended conversations that forge genuine business relationships.”

Audience quality:

“The caliber of attendees is unmatched. BOND connects us with top architects and decision-makers from around the world, providing us with access that would otherwise be virtually unattainable.”

Intel:

“And so, BOND has given me an education and a lesson through these engagements to understand what is really important and where our industry's going. And so, that's been a big deal.”

Any advice to other manufacturers considering BOND?

“For any vendor aiming to make an authentic impact and elevate their brand in the architectural community, BOND is a must. It offers access to decision-makers that is unparalleled in the market. Participating in BOND doesn’t just introduce you to projects; it transforms your standing and credibility within the architectural industry.”

It starts here:

Connect with the team