Arc Middle East 2020

The Leading Middle East Architects Forum

February 7-10, 2020

Abu Dhabi, UAE


Arc Middle East is the fastest and most direct way to get your products specified on the Middle East’s largest and most prestigious projects.

Over three days, the region’s most influential architects and developers meet with leading suppliers in pre-selected, one-to-one meetings before continuing to build relationships socially, a proven formula for creating the most valuable business relationships.

The setup allowed focused attention on the supplier meetings without the external distractions which occur in an office environment. I established new professional relationships with suppliers and senior architects throughout the region.

Khaled Al Safi

Senior Design Architect

Gulf Consult


We pre-qualify designers to meet the following criteria:

1. Principal, Director, Vice President

2. Significant portfolio of design projects in the Middle East

3. Top architecture/design firm

Typical attendees include:

Amr Metwally

Head of Architecture

Hamad Medical Corporation

Jeff Burke

Senior VP


Mohamad Najib



Irena Savakova

VP & Director of Design

Leo A Daly

Matthew Engele


Woods Bagot

Matthew Utley



Marc Cerone

Design Director

Adrian Smith + Gordon Gill

Diane Thorsen


Perkins + Will

It was a really great experience to meet qualified professionals from different parts of the world, sharing their experiences. It has added great value to our product range.

Ashtoush Joshi

Managing Director

Parex Group WLL

How it Works


Principal architects and heads of supplier companies meet in a pre-matched program of 30 minute one-to-one meetings.


Architects discover new products and suppliers learn exactly what potential clients need. AIA accredited seminars keep you up-to- speed with industry trends.


Everyone stays together in a five star resort with all meals and entertainment organised by BOND. Relationships build naturally.


The result: You make important connections and start relationships that will grow your business.


Seminar timings and/or content may be varied at our discretion.

Friday, February 7

1:30 pm Hotel Lobby

Pre-Event Tour: Qasr Al Watan Presidential Palace (pre-registration required)

4:30 pm El Waha Foyer

Delegate Registration

6:00 pm Al Waha

Seminar - How Principals should steer their firms and projects to Net Zero

Amruta Kshemkalyani | Founder & Sustainability Advisor, Sustainability Tribe

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The presentation looks at approaches to achieving net zero energy buildings and their applicability in the context of the Middle East region.

After defining Net Zero Energy Buildings (NZEB), the presentation will outline the basic principles of NZEB Design and the different international standards and green building certification systems that exist to establish paths for achieving NZEB.

It will then review the application of NZEB in the context of the predominant approaches to sustainable design that have developed in the Middle East, and the challenges that face its implementation and mainstreaming in the region.


With over 14 years of experience in sustainable development, Amruta is one of the first few certified sustainability professionals in the Middle East. Originally a Mechanical Engineer with LEED AP & Estidama PQP accreditation, she has extensive experience in sustainability implementation for the built environment at design as well as construction stage. She is also founder of Middle East’s pioneering sustainability focused educational media, and #ZeroWasteUAE Social Initiative. Having professional expertise combined with personal passion of raising public awareness, she is a popular sustainability speaker in the region. She has trained many professionals & executives on different aspects of sustainability and has helped businesses and organizations with sustainability transformation. She has also judge several international sustainability awards. 
7:00 pm El Waha

Welcome Drinks Reception

7:30 pm Bayshore

Welcome Dinner

Saturday, February 8

6:30 am Selections Restaurant

Breakfast at your leisure

8:40 am Al Waha

Seminar - How Your Firm Gets the Winning Edge with Technology

Joy Ajlouny | CMO & Co-Founder , fetchr

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In today’s world business is built and deals are closed on people, not establishments. Face to face, word of mouth and trust is more valuable than you think. Businesses are buying you and your expertise and experience. Therefore, you must be the brand, live the brand and be the brand. In my talk, I will teach you simple self-promoting marketing tools in order to get business and be your own brand ambassador. I will share 5 steps on how to market your self with easy initiatives.

First, by establishing and creating a real presence on all social media platforms channels with practical tips on how to be and stay relevant

Second, I believe 90% of making things happen is showing up, so I will discuss how to get involved in the ecosystem of local events and how to establish and create a connection in order to take it to a business lead.

Third, how do you use storytelling, as a marketing tool to engage your audience’s attention.

Fourth, I will talk about ways to work on a referral basis through your existing database

Fifth, I will talk about how to get into the media and stay relevant


Businesswoman, motivational speaker ,serial entrepreneur and advisor, Joy Ajlouny is a flash-bang grenade thrown into the Middle East. Born and raised in California to Palestinian refugees, Ajlouny has built a reputation for her success in startups and ventures worldwide, all the while disrupting the status quo of women in buisness. Belonging to the top one percent of female entrepreneurs, the self-made entrepreneur has “gamified rejection” and carved her space in the business world. In 2015 Ajlouny co-founded Fetchr, the Silicon Valley-backed tech company that was created to tackle the Middle East’s “no address” issue, which has been long been a hindrance to growth in emerging markets. She facilitated $11 million in initial investments in Fetchr, as well as $41 million in a series B round in 2017. Ahead of founding Fetchr, Ajlouny was the driving force and sole entity behind the e-commerce luxury fashion platform Bonfaire. Over the last decade, her unmatched knowledge and expertise in funding and investment, startups and marketing strategies has compounded into what’s known as the “Joy effect,” a term that refers to the ripple of her influence on a multitude of new and once suffering companies. Considered an expert in emotional marketing, she follows the rule of thumb that in order to be successful, you have to “fall in love with your customer.” As a self-made woman in the industry, Ajlouny is passionate about encouraging and investing knowledge into the young women of tomorrow. Her talks are not only centered upon her businesses, but on the realities of being a female entrepreneur, the double bind and the relentlessness it takes to secure a position that counters the traditional roles allocated for women.
9:40 am Dar El Istiqbal Foyer

Collect Final Meeting Schedule

9:50 am Dar El Istiqbal

One-to-One Meetings

12:40 pm

Group Photograph

12:50 pm Chamas Restaurant


1:50 pm Dar El Istiqbal

One-to-One Meetings

5:15 pm

Free Time

7:30 pm Cho Gao Marina Walk

Drinks Reception

8:00 pm Cho Gao Marina Walk


Sunday, February 9

6:30 am Selections Restaurant

Breakfast at your leisure

8:40 am Al Waha

Seminar - KSA Developments and the Clients It Will Bring Your Firm

Dr. Abdulgader Amir | Senior Advisor for the Minister, Ministry of Municipal & Rural Affairs

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The session will explore and give perspective on mega projects and how they are set to play a major role in current and future town planning in KSA. You will delve into the socio-economics factors of the KSA inviting more tourists in and what that could indicate for the future development of the country and the opportunities that it can bring you and your firm. 


Experienced Senior Advisor with a demonstrated history of working in the architecture & planning industry. Strong community and social services professional skilled in business planning, mixed-use, neighborhood planning, transportation planning, and land use.

9:45 am Dar El Istiqbal

One-to-One Meetings

12:35 pm Liwa Majlis Ballroom


1:30 pm Al Waha

Seminar - Digital Everything: Designing to Living

Herbert Fuchs | CIO / CDO Executive,

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The seminar intends to provide input and ideas relative to how and where digital technologies can be applied in what situations and scenarios for architects and designers. Ideally, it’ll provoke and trigger thought processes for individuals to start thinking outside of the box when it comes to application of technologies. Since technology however is only one aspect and in fact the leats headache when it comes to transformation, modernization and future living, I also want for people to get a glimpse on topics like the “data” that’s being collected through all these omnipresent technologies as well as “data privacy”, “confidentiality” or some regulatory aspects. Also close to my heart is to convey and idea about the opportunities that exist on the side of contractors / construction companies in the “digital” space. That should be of interest to architects and designers as they work hand in hand with these guys. Due to cost pressure in that industry, I want for the audience to get some understanding on the optimization / transformation potential there, and how these companies should and can be pressured by architects and their clients to optimize cost structures thus reducing cost in the delivery overall.


Herbert is a versatile CIO level executive with a career track in enabling companies to be successful in their digital transformation journey while identifying the most disruptive and innovative technologies as appropriate for the respective industry.

Herbert’s professional career over the past 25+ years is with landmark name corporations across various industries where he had the opportunity of being instrumental in significant transformation and optimization initiatives with global footprint and scope.

Throughout his career, Herbert established himself as an innovator, achiever and thought leader across the “build”, “run” and the “transform” spectrum of IT and the business.

Herbert holds an MSc in Information Security as well as an Executive MBA in Information and Communication Technology.

2:40 pm Dar El Istiqbal

One-to-One Meetings

6:10 pm

Free Time

7:30 pm Byblos Sur Mer

Farewell Drinks

8:00 pm Byblos Sur Mer

Farewell Dinner

Monday, February 10

6:30 am Selections Restaurant

Breakfast at your leisure

Delegate departures

InterContinental Abu Dhabi

With its private beach and marina, the InterContinental® Abu Dhabi hotel is an oasis of luxury near the Corniche and world-class shopping malls. Host an event in a grand ballroom, on a terrace with sea views or in a beachfront garden. You can relax at the health club with inviting pools and admire marina yachts from your spacious room. Dine on Brazilian Churrascaria in Chamas restaurant, find old-world refinement at Belgian Café and enjoy fresh seafood at Fishmarket.

King Abdullah bin Abdul Aziz Al Saud Street
Abu Dhabi, UAE

+971 2 666 6888

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