Company Profile:

Founded in 1949, Fry Reglet has grown into a manufacturer of architectural metal systems for drywall, millwork, wall covering and cladding. They offer the Graph wall cladding system which is an engineered wall system with diversity of glass, millwork, phenolics, Plams and more. Fry Reglet is a source for precision-engineered metal fabrications and component systems, working directly with architects, designers, and contractors.

Event(s) attended:

Multiple Arc Interiors, Multi and Five Star events.

Industry: Architectural metal systems and wall cladding

Company size (by employee count): 180

Attendee Profile: 

Ashley Rothwell, National Accounts

"I work on all facets of the business in my role at Fry Reglet, ranging from large airport work, Stadium/Sports venues to automotive and multifamily."

Favourite quote: "Be yourself; everyone else is already taken.” – Oscar Wilde

Interesting/surprising personal fact:  I enjoy motorcycle riding and more specifically adventure bikes that allow you to venture off the beaten path.

 

 

 

 

The Problem

 

 

 

 

 

Getting focused time with senior architects and designers is highly desirable and impactful as the design stage is the beginning of the process for specifying specialty products. Fry Reglet work tirelessly with the design community to help achieve their design goals and to ensure they have access to their suite of products which is always evolving.

Even though Ashley finds architects and designers extremely generous in letting him 'in', he concedes that when he is working across the country on multiple projects, it’s impossible to get to everyone.

The Solution:

"Participating in BOND Events(opens in new tab) allows you to get in front of many decision makers in a given weekend. Those contacts may not always be immediate in need but having those connections when needed is critical to accessing the right people. It also opens up doors to projects you didn’t know existed."

Results

•

"Having worked multiple BOND Events and doing some year on year you begin to establish a rapport with teams and offices that attend year over year. But the catalogue of attendees is always evolving so the event is never stale and helps you continue to develop with new relationships that the BOND team is always actively sourcing."

•

"Last event I had a meeting with an architect on a project we were specified on and had lost a connection with the GC. I didn’t know that architect was on that project until it came up on our 1-on-1 and he was able to connect me and that allowed me to ensure the project was on course!"

•

"We have continued to attend BOND Events because they continue to yield strong connections and introductions to the kind of designers and architects we focus on at Fry Reglet." 

 

•

"While we work other events we don’t’ always choose to work them every year and BOND has proven to be a great year over year investment."

Our events →(opens in new tab)
Ashley's comments on:

ROI:

"Even though it’s difficult to state the actual ROI as many projects have long life cycles and may not hit from one event to the other, the access to these firms is invaluable as you work to grow your network.

"...BOND has proven to be a great return on investment year after year."

Audience quality:

"These events always produce top notch audiences and key decision makers within their respective firms."

Quality of access to attending architects/designers and their receptiveness:

"The great thing about BOND Events is even if you don’t get a meeting with a specific group the ability to access them is very easy.  The events are set up with breaks and networking hours that allow you to find those people and make those introductions. All of the attendees are always gracious with their time and eager to help the vendors!"

Compared to trade shows:

"While we work other events we don’t always choose to work them every year and BOND has proven to be a great year over year investment."

Any advice to other manufacturers considering BOND?

"If you are looking for events that will help you extend your company’s brand awareness BOND is a wonderful place to look. They offer very specific avenues from interiors(opens in new tab), multifamily(opens in new tab), hospitality(opens in new tab) and other events that allow to focus your attention to specific groups."

Anything else you want to add?

"The BOND team always selects wonderful venues making the commitment of that time much more enjoyable!"

It starts here:

Connect with the team(opens in new tab)