Company Profile:

Wilsonart manufacture and distribute High Pressure Laminate (HPL), Coordinated Thermally Fused Laminate (TFL) and Edgeband, Adhesives, Compact Laminate, Composite Countertops, Quartz, Solid Surface, Epoxy, Waterproof Wall Panels, and other decorative engineered surfaces for use in the office, education, healthcare, hospitality, retail and residential markets.

Event(s) attended: BOND Diseñotel 2024, Dominican Republic (Personally - WilsonArt have attended multiple events)

Industry: Surface Finishes

Company size (by employee count): Mexico 100 – worldwide 3000

Attendee Profile: 

Jesus Alarcon, Specifications Manager. 18 years with the company, manages 9 people.

Personal fact:

"I love soccer and my daughter is on her way to becoming a Taekwondo master."

Favourite quote:

"Luck exists, but it is for people who are prepared to take it."

The Problem

Wilson Art is probably the most expensive engineered surface solution provider in the Mexican market. Their target is high-end hotel projects so they need to gain access to the right architects and designers to educate them on its unique benefits to secure the high-value contracts they need.

The Solution:

BOND Diseñotel is the only hotel design event that guarantees access to the architects and designers with the authority to influence who gets specified for Latin America's headline hotel projects.

"BOND has enabled me to participate in projects that require materials with technical and sustainable certifications, where cost is no longer the most important factor."

Results

•

"We have more than 20 projects underway, through contacts made at BOND Diseñotel with more than 10 at high volume for us."

•

Meeting Heads of Design and Specification at the big A&D firms has enabled Jesus to gather project insights and forge strategic partnerships with key companies.

•

BOND Diseñotel has given Jesus the access he needs to valuable contacts and key decision-makers that would have otherwise been out of reach.

•

Jesus has been able to connect with non-competing brands, facilitating a valuable exchange of insights and contacts.

 

Our events →
Jesus's comments on:

Audience quality:

"It's the best event because of the environment it creates - away from the office at a nice location, following a well-structured agenda so we can relax and enjoy social times with hotel design leaders we would not meet anywhere else. Without this event, I wouldn’t have access to such valuable information and key decision-makers."

Intel and regional insight:

"The presentations give even more value because they help us learn about design trends and how the regional economy is moving in the hotel sector."

Connections made:

"Meeting the directors or heads of departments has helped us gather project information, key contacts and to become strategic partners with multiple companies we have met here."

Any advice to other manufacturers considering BOND?

"In addition to your scheduled meetings with the designers, I recommend spending time with them throughout the day - at breakfast, lunch, and dinner. These moments help build stronger relationships, making follow-ups after the event even more effective. This approach has worked very well for us."

It starts here:

Connect with the team