BOND Diseñotel

The Forum for Latin America's Leading Hotel Designers

May 11-14, 2023

Cancun, Mexico

Latin America’s Top Hotel Designers with Confirmed Hospitality Projects

BOND Diseñotel brings Latin America’s top hospitality design firms and hotel designers together with suitably qualified vendors for 3 days and 3 nights. That means Latin America’s busiest, most difficult-to-meet hospitality project specifiers in one place, relaxed and ready to talk.

Let’s start with who comes.

Scroll down the page to get a snapshot of who was with us at the last event. Or you can get the full list of Latin America’s hotel designers who are confirmed so far this year here.

Around 50 of Latin America’s top hospitality design firms and hotel designers will be with us at Diseñotel next May. And if they don’t have confirmed hotel projects throughout Latin America, they don’t get invited.

Now take a moment to consider the time, effort and expense it would take to even try to get in front of this number and calibre of decision maker and you’ll start to appreciate what’s on offer here…


All attendees are pre-qualified to meet the highest standards in terms of their firm’s industry ranking, their seniority within the firm and the number/size of projects they are working on.

Previous attendees include:

Fabio Giovanni Grego

Director of Project Services

Hyatt Hotels

Karen Valle

Project Director

HKS Architects

María Laura Guevara

Studio Director


Javier Rojas-Rodriguez

Technical Services Director

Six Senses Hotel Resorts Spas

Greta Gonzalez

Regional Manager Architecture & Design

Intercontinental Hotel Group

Regina Segui

Director of Product and Supply

Atlantica Hoteles

Patti Seay

Director - Design

Hilton Worldwide

Hector Ibarra

Chief Procurement Officer

Grupo Posadas

How it Works

The BOND Diseñotel experience centres around a series of private, one-to-one meetings between Latin America’s hospitality design firms, hotel designers and vendors that each have selected before the event. And this is just the start: you are all together for 3 days and 3 nights, away from all the usual distractions of hotel projects and studio environments in a uniquely relaxed set up where you can properly get to know each other. And this is where the Latin American hospitality project trail really lights up. Because this is about relationships and connections and the collaborative possibilities that come from them.

Latin America’s busiest hotel designers are giving us 3 days of their time to come and meet solutions providers who can help them deliver something outstanding for their clients. And if you want to get a true understanding of the needs and aspirations of Latin America’s hotel project leaders and have some interesting solutions to discuss, you will not find a better platform.

If you haven’t attended a BOND event yet, we can forgive you for being a tiny bit cynical at this stage. Some testimonials might help. Or a video? Better still, have a conversation with us because it’s hard to make this real for you simply through words on our website. You might want to talk to some people who have already attended a BOND event to get things from their side and we’d be happy to point you in the right direction.

For suppliers, BOND Diseñotel is the best way, bar none, to win hearts and minds at Latin America’s leading hospitality design firms.

For Latin America’s hospitality designers, the value lies in re-connecting with peers and discovering the best solutions to your design challenges from the experts who will be your lifeline.

It’s where Latin American hotel projects find the people and the products they need to succeed.

A great opportunity to bring industry professionals together and connect new vendors with hoteliers.

Jamnary Moreno

Design Manager

Marriott International


PLEASE NOTE: This is last year’s program.  Check back soon for the 2023 schedule.
Seminar timings and/or content may vary at our discretion.

4:00 pm

Delegate Registration

5:30 pm

Seminar - “What is Luxury?” Panel

BOND Diseñotel

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Chair: RK Stewart
RK Stewart FAIA is a leader in project management, project delivery, building performance and design education. His 38 years of experience include work with Gensler, Perkins+Will, SOM and teaching architecture at Utah, Mississippi State and Louisiana State Universities. As AIA’s National President in 2007 during its 150th Anniversary, he advocated for Sustainable Design Practices and Integrated Project Delivery. Mr. Stewart’s contributions have been recognized with his investiture in the AIA’s College of Fellows, named a Senior Fellow of the Design Futures Council and a Senior Fellow of the New Building Institute. He is an architectural graduate of the Universities of Kansas and Michigan. He resides in Salt Lake City providing consulting services and teaching at the University of Utah.
Panellists: Bryan Liska, Director of Design Latin America & Caribbean, Hilton Worldwide
Tom Ito, Gensler, Principal and Global Head of Hospitality
Tom launched Gensler’s hospitality practice in the 1990s and has developed it on an international scale – leading numerous complex mixed-use, entertainment, master planning, and hotel projects across the U.S. and worldwide. His well-rounded experience as a designer, architect, and strategic thinker gives him a comprehensive understanding of complex lifestyle projects and insight into delivering outstanding guest experiences.

Aligned with the Gensler Research Institute, Tom’s commitment to research in understanding the connection between design, business and the human experience is demonstrated through his involvement with the Experience IndexSM (EXI). The findings of this research uncover new ways of evaluating spatial design, guides projects in innovative ways and can help measure success. The insight achieved makes the EXI another invaluable tool that adds to the goal of translating client visions into successful and memorable designs.

Tom is a Registered Architect and earned a Bachelor of Science in Architecture at the University of Southern California.

Dr Martina Olbert, Owner, Meaning.Global

Dr. Martina Olbert is recognized by Forbes as the ‘global authority on brand meaning’. She is the world’s leading expert on creating meaning in business, branding, and marketing. As a thinker, speaker, advisor, humanist, futurist, social scientist, and consumer psychologist, she helps brand and business leaders see the early signals of social change, understand what they mean, and how they impact where their business value shifts next to create new human value for their customers.

Martina is most interested in humanized business as a vehicle for social change. She focuses on how the shifts in culture and society redefine our perception of meaning and what people see as valuable today. She helps brands navigate the fast-changing socio-cultural context to capitalize on cultural change and create new forms of value that add real meaning to people’s lives. Her goal is to bridge the gap between brands and people to drive meaningful, humanized growth and use the social power of brands and commerce to create new more sustainable futures.

She gives expert advice on meaning and value creation, macrotrends and human foresight, brand and business growth, strategy and innovation, and the rapidly changing consumer behavior to some of the world’s top consumer, corporate, luxury and lifestyle brands. Some of her past clients include banking, finance, investment funds, private equity, fashion and luxury, travel and hospitality, social impact start-ups, a presidential candidate, NGO, technology, telco, medical, pharma, education, professional, marketing services, and consumer goods.​

Martina is a global keynote speaker and university guest lecturer represented by Chartwell Speakers in London. She gave guest lectures at universities and business schools across Europe and spoke at conferences and client events in North America, Europe, the Middle East, Africa, and Asia. She is the author of Reimagining Consumerism As A Force For Good and The Luxury Report: Redefining The Future Meaning Of Luxury.

Her education includes Political Journalism at Georgetown University, The Science of Wellbeing at Yale, Media & Consumer Cultures at the University of Glamorgan in the UK. She has a doctorate in Media Studies from Charles University in Prague. 

She cares about social progress, humanized growth, conscious business, the human mind, meaning-making, spirituality, and raising the levels of human consciousness as a driver of social and cultural change. She is based in Europe and available for speaking (VR and IRL), consulting, and workshops worldwide.


7:00 pm

Welcome Drinks Reception

7:30 pm

Welcome Dinner

6:00 am

Breakfast at your leisure

8:20 am

Seminar - "Walk a Mile… in Your Guests’ Shoes”

Michael Solomon Ph.D. | Speaker, Author, Professor

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The hotel industry strives to create temporary, but satisfying, experiences in physical environments.  Some design principles are bedrock, but many factors depend more upon the guest’s subjective impression of his/her stay.  Just like any other service, we can’t fully satisfy our customers’ needs unless we understand what those needs are – and how they change over time.  In this presentation, we’ll focus on one of the core principles of design thinking:  Empathy with the user.  We’ll review some approaches to integrating customer insights into property and room design.  We will also discuss ways to employ sensory marketing techniques and other methods to enhance up the guest experience.  And we’ll explore some emerging disruptions in consumer behavior that are changing the ways people purchase goods and services – and even the fundamental mental processes they use to evaluate and select one option from competitors.  


Michael Solomon partners with marketers and leaders to help them understand the minds of today's consumers in our volatile economy. Nothing keeps business leaders up at night more than knowing how quickly their brand can be negatively impacted.Regardless of the size of a company, fully understanding consumer behavior is paramount to not only surviving in today's market, but also thriving. This is exactly why Michael is THE go-to expert when it comes to knowing the psychology of the buyer, he's been studying consumer behavior for decades, across all generations. He understands that today's buyer is NOT your cookie cutter consumer.Michael's presentations provide a visual excursion into the minds of consumers and what influences them to buy. His latest book, “The New Chameleons: How to Connect with Consumers Who Defy Categorization,” recently won the NYC Big Book Award for the Marketing & Sales/PR category.  The book stitches the trends of today to the future of consumerism in a way that is both provocative and inspiring. The marketing guru Philip Kotler summed it up when he stated, “Solomon has the mind of a scientist and the writing flair of a journalist.Michael advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”

9:30 am

One to One Meetings

1:00 pm

Group Photograph

1:15 pm


2:25 pm

One to One Meetings

5:40 pm

Free Time

7:00 pm

Dinner & Drinks

6:00 am

Breakfast at your leisure

8:00 am

Seminar - "Disrupt the Carbon Balance with Sustainable Tourism “

Sergio Alvarez | Assistant Professor, University of Central Florida

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The Covid-19 pandemic brought the world of tourism and hospitality to a near-standstill, revealing a known but often ignored fact: tourism is a vulnerable industry.Recovery and future prosperity across the industry face strong headwinds in the form of geo-political and economic instability in the short term, and potentially catastrophic climate instability in the medium and long term.  For tourism to have a prosperous future, concepts such as sustainability, resilience, adaptation, and mitigation must become operational models beyond the development of new products claiming to be silver bullet “solutions”.  Tourism has a significant carbon footprint and is a major contributor to global greenhouse gas emissions.  It has become a dominant activity along the world’s coastlines, transforming the interface between land and sea.  In almost every respect, tourism is a driver of climate change.  To become sustainable, tourism must take advantage of its footprint to become a part of the solution.  Coastal ecosystems have been transformed before to make way for a vacation experience at the ideal destination.  What if that ideal destination is one whose main attraction is its transformation of the land-sea-scape to capture carbon, and to work with planetary changes to support coastal communities and maintain tourism’s functions?Rising seas can be countered through the restoration of coastal ecosystems.  Rather than spending fossil fuel energy and money to nourish beaches in a war against the rising oceans, we could choose to transform todays beaches into carbon sinks.  These carbon sinks would be ecosystems where plants and wildlife thrive to provide a different type of tourism attraction where tourists can interact with that ecosystem.  Coral reefs in human-made facilities can be powerful attractions in a world where wild corals have died off.  Experiential elements can be centered around restoration of coral reefs and other not-so-charismatic ecosystems.  Seagrass beds, wetlands, and oyster reefs can accumulate soil, reduce erosion, capture carbon, and can be tourist attractions. This seminar will explore how environmental and economic sustainable tourism is possible by viewing the industry through a different lens.


Sergio es un economista que estudia la relación entre la naturaleza, el comportamiento humano, y la economía.  Se graduó de la universidad de Florida, fue a trabajar en el capitolio del mismo estado como consejero del Comisionado de Agricultura, y ahora enseña manejo de turismo en la Universidad Central de Florida en Orlando.  Su trabajo se centra en la evaluación de los impactos económicos de irruptores como huracanes, floraciones nocivas, y enfermedades emergentes.  También estudia la disponibilidad a pagar de las personas por servicios ecosistémicos como la calidad del agua o mejor pesca deportiva.

Sergio is an economist that studies the relationship between nature, human behavior, and the economy.  He is a graduate of the University of Florida, worked in the Florida state capitol as an aide to the Commissioner of Agriculture, and is now teaching tourism management at the University of Central Florida in Orlando.  He works on assessment of economic impacts of disruptors such as hurricanes, harmful algae blooms, and emerging disease.  He also studies people’s willingness to pay for ecosystem services like water quality or better fishing.

9:05 am

One to One Meetings

12:35 pm


1:40 pm

Seminar - "Hotel industry behavior and recovery for the Latin American markets"

Rico Louw | Regional Sales Manager – Central Sales Executive for Mexico, STR Global

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STR will travel the Latin America region, analyzing past performance, today’s recovery post pandemic and what are the hotel industry drivers and challenges by country and major city.

Comparative data will help show the picture in Central and South American regions, where is demand the strongest, drilling into locations and class performance, follow investments using project and new construction data.


Rico Louw is a Regional Sales Manager and Sales Executive for Mexico at STR.  He joined STR in 2015 and is responsible for building and maintaining positive relationships with clients located in the Central state of the U.S, as well as Mexico. He is a frequent guest speaker at hotel industry meetings and conventions, also enjoys to moderate panel discussions.

Rico achieved his degree in Hotel and Restaurant management, in Tenerife, Canary Islands, Spain (where he lived for thirty-one years).

Resides in Gallatin, TN, close to the STR, North America

Headquarters.STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces.

2:45 pm

One to One Meetings

5:55 pm

Free Time

7:00 pm

Farewell Dinner & Drinks

6:00 am

Breakfast at your leisure

8:00 am

Delegate departures


Your luxury venue will be announced soon.

Cancun, Mexico

Apply to Attend

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