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BOND Diseñotel

The Forum for Latin America's Leading Hotel Designers

May 19-22, 2022

Florida, USA


Diseñotel brings Latin America’s top Design Firms and Hoteliers together in one place for 4 days and 3 nights. Principals learn about new solutions that they can pass on to their clients and enhance their businesses. They do this through expert seminars and a series of private, pre-selected meetings with leaders of innovative, high-end supplier companies.

A great opportunity to bring industry professionals together and connect new vendors with hoteliers.

Jamnary Moreno

Design Manager

Marriott International


We pre-qualify designers to meet the following criteria:

1. Principal, Director, Vice President

2. Significant portfolio of hospitality projects in Latin America

3. Top architecture/design firm

Attendees confirmed to attend in 2019 include:

Fabio Giovanni Grego

Director of Project Services

Hyatt Hotels

Karen Valle

Project Director

HKS Architects

María Laura Guevara

Studio Director


Javier Rojas-Rodriguez

Technical Services Director

Six Senses Hotel Resorts Spas

Greta Gonzalez

Regional Manager Architecture & Design

Intercontinental Hotel Group

Regina Segui

Director of Product and Supply

Atlantica Hoteles

Patti Seay

Director - Design

Hilton Worldwide

Hector Ibarra

Chief Procurement Officer

Grupo Posadas


View 2019’s program here
Seminar timings and/or content may be varied at our discretion.

Thursday, September 10

4:00 pm

Delegate Registration

6:30 pm

Seminar - Trends in South America's Hospitality Market

Emile Gourieux | Hospitality Industry Expert, STR Global

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Emile will examine performance trends in the South American hotel industry over the last decade and focus more closely on the most recent effects of the Coronavirus pandemic on hotels.  He will also look at data from past downturns to help draw lessons from how the industry responded.  Emile will reveal STR’s latest forecast for hotel industry performance and discuss what the eventual recovery could look like.  Finally, we will see some of the latest survey results on travel consumer sentiment to better anticipate the needs and expectations of travelers.


Emile Gourieux is the Hotel Sector Business Development Executive for STR in Canada, Mexico and the Caribbean. STR provides clients with premium, global data benchmarking and analytics.

Emile is responsible for growing STR’s network of hotel partners and strengthening their overall data set.  Along with increasing the volume of room-related data, Emile also champions efforts to expand benchmark reporting in categories such as Food & Beverage, Guest Segmentation, and Operating Statistics so hoteliers will have the information they need to thrive.  As Emile always says, “success is in the numbers!”

Prior to joining STR, Emile managed luxury hotels on California’s Central Coast for nearly 15 years.  Most recently he was Director of Business Development at JPMorgan Chase where he designed marketing campaigns for hotels and resorts around the world.  He resides in Nashville, TN with his wife and daughter.

7:30 pm

Welcome Drinks Reception

8:00 pm

Welcome Dinner

Friday, September 11

6:00 am

Breakfast at your leisure

8:40 am

Seminar - Sustainable Strategic Growth Model – a tool for strategic growth

Lowellyne James | Director, Sustainability & CSR Insights

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The Sustainable Strategic Growth model is proposed based on existing theory and best practices that will take a business from being “carbon passive” along a strategic path towards sustainability in five key stages Learn, Develop, Implement, Optimise and Sustain. This model will be used as a framework within which best practice approaches of the case study organisation will be highlighted.


Dr Lowellyne James is an academic, author and consultant specialising in the application of sustainability and corporate social responsibility tools within organisations. Pioneering the development of the ©Certificate in Sustainability Strategy and ©Diploma in Sustainability Strategy. His research is aimed at assisting businesses in the creation of products and services that are inherently sustainable, align objectives to achieve a social purpose and achieve profitability. An avid practitioner he brings a wealth of experience from academia, consultancy and training supporting world leading organisations such as UN Global Climate Action Summit, Ferrovial  Agroman, Scottish Agricultural Organisation Society, University of Sheffield, Lloyds Register Quality Assurance, Vinci Plc and Aviva.
9:45 am

Collect Final Meeting Schedule

10:00 am

One to One Meetings

1:30 pm

Group Photograph

1:40 pm


2:45 pm

One to One Meetings

5:20 pm

Free Time

7:30 pm

Drinks Reception

8:00 pm


Saturday, September 12

6:00 am

Breakfast at your leisure

8:40 am

Seminar - Tourism Trends and the Opportunities for your Firm

Erika Garcia | Owner, Yucatan Holidays

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More information will be announced soon.


Erika Garcia is Chief Executive Officer of Marketing for Sunset Group and Vacacionante, a company working in Latin America she is also President and Founder of Yucatan Holidays Limited in the United Kingdom. In 2013 with her son Gustavo created The Vacation with a Cause Foundation. Because of her leadership and promotion of Mexico she was named Board Member of World Trade Center Cancun. Ms. Garcia has many years of experience in operating companies that provide services to timeshare and fractional resort developers. She applies her considerable talent toward building relationships, creating exciting packages, promoting participation and establishing alliances worldwide. Her efforts have succeeded in sending hundreds of tourists to local destinations in the Cancun and Riviera Maya region of Mexico. She gained her foothold in the industry from an early age by learning the ropes as a concierge and front desk associate, as well as by working in the finance department and performing collections for several major hotels and resorts. Thanks to being engaged at so many customer touch-points as she worked her way up in the industry, she appreciates the consumer’s point of view and what they expect when it comes to their vacation experience – an understanding that has paved the way to success for her companies. Ms. Garcia received a Bachelor of Arts in Mass Communication from the University of California, Irvine. She participates in the activities of the American Resort Development Association (ARDA) and the Cancun Hotel Association.
9:45 am

One to One Meetings

1:15 pm


2:20 pm Poinciana 2

Seminar - 4

Speaker TBC

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More information will be announced soon.


More information will be announced soon.
3:25 pm

One to One Meetings

6:05 pm

Free Time

7:30 pm

Farewell Drinks Reception

8:00 pm

Farewell Dinner

Sunday, September 13

6:00 am

Breakfast at your leisure

Delegate departures

JW Marriott Miami Turnberry Resort & Spa • Florida, USA

This year’s venue will be JW Turnberry.

19999 W Country Club Dr
Aventura, Florida 33180, USA

+1 305 932 6200

Visit Venue Site

Apply to Attend

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