BOND Five Star EMEA
Networking with EMEA's Leading Luxury Hotel Designers
March 26-29, 2026
Cannes, France
1-on-1 meetings and networking with EMEA's top luxury hotel designers
BOND Five Star EMEA is not like any other hotel design event because of who you’ll meet here and the exclusive, top-end hospitality projects they’re responsible for.
Chris Webb, VP Architecture and Design, HILTON Worldwide summed it up nicely:
“Working at the highest end of the luxury market, this has been the only event I’ve found that’s focused on that”
Taking the form of an exclusive annual business retreat, it gives EMEA’s most in-demand, top-end luxury hotel designers a chance to connect with the suppliers they need.
Getting away from the office gives you focused time and space get to know each other properly – and that’s where the most meaningful, long-term business happens. Always.
BOND Five Star EMEA sells out quicker every year. If you believe EMEA’s true top-end hotel project influencers need to see your products, we suggest you get in touch:
ENQUIRY FORM
So much more than a trade show
You know who’s going to be here before you arrive and you will have a guaranteed number of 1-on-1 meetings with the hotel designers of your choice. And that’s just the start:
You are all together for 3 days and nights at a luxury resort, so there’s time and space to get beyond the sales pitch and have some real conversations.
Finding yourself at the very heart of EMEA’s most dynamic and helpful luxury hotel project community means any number of conversations can light up the luxury hotel project trail right in front of you – you’ll see!
> 18 pre-arranged 1:1 meetings
+ 72 hours of networking in a luxury resort
= a proven formula for success.
Discover the highlights from last year’s event
BOND Five Star EMEA sells out quicker every year. If you want to know exactly who’s coming, how it works and what you could achieve, please click the link below and we will be in touch.
EMEA's Top Luxury Hotel Designers. Guaranteed.
EMEA’s most in-demand top-end luxury hotel designers are giving us 3 days of their time to come and meet manufacturers of unique, premium products to delight their exacting clients with.
This is more than just a chance to come and sell. With EMEA’s true luxury hotel project influencers in one place, relaxed and ready to talk, you could have some of the most fruitful and exciting conversations of your career.
Each event takes on a life of its own but if you take a look at who comes and consider that you’ll have a chance to speak to every single one of them, you’ll start to appreciate what’s on offer here…
BOND Five Star EMEA regular attendees include:
Henning Schmidt
Head of Design & Technical Services
Six Senses
Jessy Rohayem
Director Design Southern Europe
IHG Hotels & Resorts
Tatoum Athanassiou
Director of Interior Design Luxury EMEA
Marriott International
Hadi El Hmayssi
Senior Director of Architecture - Hospitality Development
The Red Sea Development Company
Sayeli Uysal Ayaydin
Partner
HBA
Jean Yves-Renouf
Corporate Chief Architect, President A40 S.A.R.L
Kempinski Hotels
Eva Longoria
Principal & Studio Leader
Rockwell Group
Tarek Hegazy
Principal & Creative Director
Living Design
Luxury Hotel Projects Throughout EMEA and beyond
Scroll down for a small sample of the 100s of top-end, luxury hotel projects our designers are bringing to the table in March. We’ll let the list speak for itself.
Five Star EMEA is truly exclusive and unique because of how we select our ‘buyers’.
Every single designer and architect that’s invited must:
- Be a Principal or above
- Work nationally in scope
- Evidence a portfolio of live, confirmed luxury hotel projects in Europe, the Middle East and beyond.
Get the full project list
We will deliver EMEA’s true luxury hotel project influencers with time, space and opportunity to get to know each other properly.
What happens from there is your story…
The organising team at BOND have successfully managed to evolve and create a new generation of unique networking experiences, setting a new community standard. Thoroughly enjoyable, attentively organised, and the staff wonderfully accommodating. This event is truly unique and I highly recommend it.
Mehmet Aktash
It was my first BOND Five Star, and I loved the format, seminars were excellent, and all happening in the perfect location. Great organization! Well done BOND Team!
Olga Mitrovic-Mihajlovic
Program
PLEASE NOTE: This is last year’s program. Check back soon for the 2026 schedule.
Seminar timings and/or content may vary at our discretion.
- Day 1
- Day 2
- Day 3
- Day 4
Thursday, March 26
Friday, March 27
Seminar - The Future of Luxury: Experience in PlaceLeading by Design: Servant Leadership in the Architecture of Luxury Hospitality
Sander Allegro | Owner, Consultant & Lecturer, Allegro INN ovations
Synopsis
Rooted in more than 35 years of luxury hospitality experience, this seminar explores how servant leadership can meaningfully shape both team culture and the built environment. Participants will identify the core principles of servant leadership and understand how these values directly influence guest experience by fostering awareness, empathy, and purpose-driven service. Through real-world examples, the session examines how leadership behaviors translate into the design and functionality of hotel spaces, revealing the often-overlooked connection between human-centered leadership and spatial outcomes.
Building on this foundation, the seminar evaluates the long-term impact of empathetic, service-oriented leadership on staff well-being, retention, and operational performance—and how these insights can inform design strategies that support healthier, more resilient teams. Attendees will also differentiate between traditional hierarchical leadership models and the servant leadership approach, gaining clarity on how these frameworks affect communication, collaboration, and decision-making across interdisciplinary project teams.
Finally, the seminar applies these leadership concepts to both guest-facing and back-of-house environments, offering practical guidance for integrating servant leadership into the design and operational planning of luxury hotels. Participants will leave with a deeper understanding of how prioritizing people ultimately transforms service culture and elevates the hospitality experience through thoughtful, intentional design.
Building on this foundation, the seminar evaluates the long-term impact of empathetic, service-oriented leadership on staff well-being, retention, and operational performance—and how these insights can inform design strategies that support healthier, more resilient teams. Attendees will also differentiate between traditional hierarchical leadership models and the servant leadership approach, gaining clarity on how these frameworks affect communication, collaboration, and decision-making across interdisciplinary project teams.
Finally, the seminar applies these leadership concepts to both guest-facing and back-of-house environments, offering practical guidance for integrating servant leadership into the design and operational planning of luxury hotels. Participants will leave with a deeper understanding of how prioritizing people ultimately transforms service culture and elevates the hospitality experience through thoughtful, intentional design.
Biography
Sander Allegro is a visionary leader in hospitality—currently Chairman of a 128‑strong network of boutique hotels across Europe and owner of a strategic consultancy that advises on hospitality strategy and innovation. With decades of experience at the intersection of service excellence, technology, and human connection, Sander helps executives and organizations translate bold ideas into practical, guest‑centric strategies.Educated and engaged in academia as a visiting full professor at NOVA SBE in Lisbon and an MBA lecturer at Hotelschool The Hague, he brings scholarly insight into real‑world hotel operations. Throughout his career, sander has fostered collaboration between students, educators, and industry leaders.On stage, Sander captivates audiences as a keynote speaker and moderator at events like the Hotel Leaders Network and Leqture, renowned for his ability to distill complex hospitality challenges into relatable, inspiring narratives. His signature themes —‘Servant Leadership” and ‘High‑Tech calls for High‑Touch’—underscore the importance of personal empathy in a digital age.A respected jury member of several industry award shows and active columnist, Sander continually shapes the dialogue around what meaningful hospitality leadership looks like. Known for his authenticity, leadership workshops, and strategic foresight, he also brings energy to boardrooms and classrooms alike.When not speaking or strategizing, Sander finds joy in baking, travel, and connecting people—living and breathing the true spirit of hospitality wherever he goes.
Seminar - Guest Data as Design Fuel: Harnessing Guest reviews & Feedbacks for People-Centric Hotel Innovation
Melanie Rozencwajg | Behavioural Data Analyst, DataThinkLab
Synopsis
In today’s competitive hospitality market, truly understanding guests goes far beyond demographic data and revenue reports. This session reveals how the “digital footprints” left by reviews, guest conversations, and competitor benchmarks can unlock game-changing insights for hotel architects, designers, and investors. We’ll explore how to uncover who your guests really are, which building features resonate—or fall flat—and where guest sentiment highlights unmet needs or hidden opportunities. Attendees will gain a deeper understanding of how to turn data into a creative, strategic force, ensuring that every hotel project is not just commercially successful, but also authentically people-centric and future-ready.
Biography
Melanie Rozencwajg is an award-winning entrepreneur and a leading expert in behavioral data analysis, with over 15 years of experience at the intersection of data, innovation, and hospitality. As the founder of DataThinkLab, she partners with hospitality stakeholders to unlock the strategic power of guest data for growth and innovation. Melanie draws insights from hundreds of thousands of guest feedback data points, helping organizations prioritize investment, inform design decisions, and guide new developments—always grounded in the authentic voices of guests.Melanie also serves as Head of the Data Department at Digital Campus, where she is shaping the next generation of data leaders. She is the host of "Designing Futures," a podcast exploring the frontiers of AI, data, architecture, and beyond.Previously, Melanie founded Archive Valley, a data-driven platform operating in 125 countries, and ArtchiviumLab, a UX and data consultancy. Her expertise lies in transforming qualitative feedback and conversational data into actionable insights through contextual understanding, strategic foresight, and the application of AI.Recognized with the "Women in Culture" prize for her contributions to technology and innovation, Melanie is committed to advancing the role of data as a catalyst for bold ideas and measurable impact—using analytics not only to drive smarter decisions, but to inspire new ways of thinking about the future of hospitality.
Saturday, March 28
Seminar - Auralization of Architectural & Urban Spaces
Dr. Josep Llorca Bofí | Architect & Researcher, Universitat Politecnica de Catalunya and Fraunhofer-Institute for Building Physics
Synopsis
For decades, acousticians have meticulously crafted tools and methods to enhance our understanding of sound perception in built environments. Now, with cutting-edge advancements in Virtual Reality, we are poised to transform the way sound is experienced. This talk will explore the possibilites of auralization in unveiling how individuals perceive sound within architectural spaces. Join us and uncover how this approach can become a vital design tool, explore why soundscapes are the new luxury, and learn about the impact of soundscape design on health and well-being.
Biography
Dr. Josep Llorca-Bofí is a Spanish architect, junior professor at the Polytechnic University of Catalonia (Spain), and research group leader at the Fraunhofer-Institute for Building Physics in Stuttgart (Germany). He is the founder of the "Person-focused Analysis of Architectural Design" research group, a Junior Principal Investigator fellowship at the RWTH Aachen University (Germany). Josep received his architect's license in 2015, his PhD in architectural acoustics in 2018 at the Polytechnic University of Catalonia on perceptual simulation of architecture. His research group studies the implications of urban and architectural design on the perception of people, especially in situational contexts where sound matters, by means of audio-visual simulations and sensory profiling approaches. In recent years, the group has developed a portable urban acoustic capture and simulation laboratory to collect the perceptions of individuals on urban soundscapes, to investigate the implications of a designer's decisions on different groups of people. Josep has been invited as the key-note speaker to the Erronkak conferences in 2016 and 2017 (Jakiunde Academy of Sciences, Arts and Humanities), to BauSIM 2022 in Weimar Universität (International Building Performance Simulation Association), as well as at Tongji University (China) and Euro Mediterranean University of Fez (Morocco).
Speaker TBC
