BOND Five Star

The Forum for EMEA’s Leading Five Star Hotel Designers

March 25-28, 2021

Rome, Italy


BOND Five Star is an invitation only forum that connects world-renowned designers of luxury hotels with leaders of product brands who can help take their concepts to the next level. The forum is designed for regional heads of design from global hotel brands, regional and global principals of hospitality from leading architecture firms with hundreds of five star hotel projects.

Great selection of attendees and a chance to make wonderful new contacts. I was not sure what to expect from this event but it turned out to be wonderful, very worthwhile and I would certainly attend again.

Patricia Holler

Senior Interior Design Director

MARRIOTT international


We pre-qualify designers to meet the following criteria:

1. Principal, Director, Vice President

2. Significant portfolio of five star hotel projects in Europe, Middle East and Africa

3. Global hotel brand or top architecture/design firm

Leaders in luxury hospitality design who attended in 2019 include:

Anne Becker-Olins

SVP Design & Technical Services - LUXURY Europe

Accor Hotels

Paul Bevis

Senior Director of Design
and Construction

Four Seasons Hotels
& Resorts

Chris Webb

VP Architecture & Design EMEA

Hilton Worldwide

Jaime Nadal

Director of Technical
Services & Design

Six Senses Resorts & Spas

Geraldine Dohogne

Interior Designer

Zannier Hotels

Francis Pereira

Senior Design Architect

Wimberly Interiors (WATG)

Joanne Teoh

Global Head of Interior Design

Millennium Hotels
and Resorts

Thomas Ito, FAIA, LEEP AP

Principal & Global Head of Hospitality


Cavalieri Waldorf Astoria

Mesmerizing panorama, 3-star Michelin dining, spa, pools, park, prestigious art, luxurious rooms and suites.

Via Alberto Cadlolo, 101
Rome 00136, Italy

+39 06 35091

Visit Venue Site


View 2019’s program here
Seminar timings and/or content may vary at our discretion

Thursday, September 3

12:30 pm Hotel Lobby

Seminar - Pre-Event Walking Tour of Rome

Andrew Graham-Dixon

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More information will be available soon


Andrew is an expert on Italian Art and Architecture. In his home country, he is best know for a massively successful BBC series ”Italy Unpacked” which he presented with the Chef Giorgio Locatelli. In fact, he has presented more television documentaries about art for the BBC than anyone else in the Corporation's history. He is one of the world’s leading art critics with a weekly column in the Sunday Telegraph (one of the UK’s leading newspapers), having written more than a million words on all aspects of the visual arts.  
4:00 pm

Delegate Registration

6:30 pm

Seminar - Using Experience Design to Create a World-Class Resort

Doug Lansky | Thought Leader on Tourism Sustainability, Innovation, Trends & Destination Development

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Doug will challenge the audience to look beyond palm trees and deck chairs to understand how new hotel policies can merge with smart design to solve problems that deliver the guests a better experience. 


Doug Lansky is a tourism development thought leader who advises destinations and tourism companies around the world - from Singapore to Aruba, Google Travel to Amadeus – on strategic branding, marketing issues, visitor experience, industry trends and sustainability.  Doug has a background as a travel journalist, author and editor with 20 years of experience writing for publications that range from National Geographic Traveler to The Guardian to Lonely Planet to Skift, and traveling to over 100 countries.
7:30 pm

Welcome Drinks Reception

8:00 pm

Welcome Dinner

Friday, September 4

6:00 am

Breakfast at your leisure

8:40 am

Seminar - How Can Principals Retain Their Design Talent?

Abigail Wilmore | Chief People Officer, Stella McCartney Ltd

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With ever expanding complexity in the war for talent from multiple generations in the workplace and the acceleration of AI,  with automation set to change the face of many industries and the sharp rise in consciousness about the emergency situation on our planet, the future of work is changing at an unprecedented rate. Employee expectations and demands on the experience they want to have at work is increasing and the sense of meaning and belonging organisations need to create has never been more critical. How do you attract and retain people in this context? With Stella McCartney being a sustainable luxury fashion brand it has a commitment to also have a sustainable people strategy. Abigail will talk about the importance of having a really defined purpose based on the true values of a brand, how tech can bring people together and how wellbeing is not just about offering yoga classes! She will show that if invested in effectively, wellbeing can have a proven and direct impact on your bottom line. At Stella McCartney the people agenda is defined on 4 key pillars and attracting and retaining creative talent is paramount to the success of the business. You will hear about some of the key initiatives and strategies set up specifically to tackle this current complexity.


As CPO at Stella McCartney, I define and implement the people strategy, bringing the ethical, sustainable and responsible elements of what the brand stands for into our people and culture agenda. With over 20 years in Human Resources I have spent the majority within the Luxury fashion sector with brands such as Gucci, Bottega Veneta and Saint Laurent and have held global roles at Alexander McQueen. I have been fully dedicated to Stella McCartney since 2014. I believe in bringing the human side into learning, wellbeing and supporting the health of the organisation.  Inclusivity and encouraging diversity of thought are key drivers of engagement at Stella McCartney and helping people to work towards our common purpose.
9:40 am

Collect Final Meeting Schedule

9:50 am

One-to-One Meetings

12:40 pm

Group Photograph

12:50 pm


1:50 pm

One-to-One Meetings

5:15 pm

Free Time

7:30 pm

Drinks Reception

8:00 pm


Saturday, March 7

6:00 am

Breakfast at your leisure

8:40 am

Seminar - How to Design with your Ears

Julian Treasure | Sound & Communication Expert, The Sound Agency Ltd

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Sound expert, author and five-time TED speaker Julian Treasure explores the huge opportunity to design sound that’s appropriate, delightful and congruent with visual branding in hotels. He will viscerally demonstrate the four powerful ways in which sound affects guests and staff alike, and show how our senses interrelate so that that design can never be truly complete if it focuses on the eyes alone. He will then explore the shocking extent of a global problem: noise, which adversely affects happiness, effectiveness and wellbeing in many environments – including hotels – and reveal the four simple steps to excellent sound design, including some tips on beneficial sound and a brand new tool. He will end with an introduction to audio branding with some real-world examples, showing how to create sound that’s not only effective but also iconic and memorable.


Julian Treasure is a sought-after and top-rated international speaker. Collectively his five (yes five) TED talks on various aspects of sound and communication have been viewed more than 80 million times. His talk How To Speak So That People Want To Listen is in the top 10 TED talks of all time.

Julian's first book, Sound Business, is the seminal work on creating effective business sound, now in its second edition and also published in Japanese. His audio branding company The Sound Agency works with major brands worldwide proving that good sound is good business and pioneering the use of generative soundscapes instead of mindless music in spaces like airports, shopping malls and offices.

His second book, How To Be Heard: Secrets for Powerful Speaking and Listening, is a practical guide to improving the vital personal communication skills of listening and speaking (both public and private), which have been eroded by our ocular culture, including our obsession with screens. The book includes many simple exercises; interviews with experts; and potent, transformational concepts gleaned from 30 years' experience as a speaker with a passion for listening.

Julian has been widely featured as a sound and communication expert in the world's media, including TIME Magazine; The Economist; The Times; and many international TV and radio stations and podcasts. He is a Liveryman of the Worshipful Company of Marketors, a Fellow of the Royal Society of Arts and a long time musician, remembering with affection his two 1981 BBC John Peel sessions (the bands were Transmitters and Missing Presumed Dead). He lives in Orkney, Scotland with Jane and their daughter Holly.

9:45 am

One-to-One Meetings

12:35 pm


1:25 pm

Seminar - Be Creative. Be Brave

David Kepron | VP Global Design Strategies - Distinctive Premium Brands, Marriott International

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How do we stay on pace with the speed of change? Can we actually get out in front of our guests changing desires? How can design serve as a long-range strategy for growth? And, what might be the best balance of being mindful and present while vision casting the future of brand experience design business?

This session will look at the ‘power of design’ and the evolving role of the designer in the making of relevant experiences in a digitally enabled marketplace. It will ask attendees to consider their own level of adaptability in the context of a dynamic design culture where adoption of a ‘growth vs. fixed mindset’ will determine success. Our adaptability may be our saving grace as we try to remain sure footed in shifting sands.

There has been a long-held assumption that the digital world would result in stores closing as customers’ preferences shift to on-line purchases. Some have suggested that ‘virtual travel’ may become more compelling than the hassle of getting to one’s favorite vacation destination. Though the .com world has put pressure on traditional retailers to align with new shopping paradigms, and hoteliers to ‘up their game’ the end of stores has not actually come to pass and people still go away on vacation.

Equally, there is an often-cited critique of digital experiences as diminishing deep connections to other people and disconnecting us from true embodied interactions with brands in relevant places made for engagement. This too is being challenged by a wave of immersive digitally enabled experiences that are transforming data into transformative physical places that are able, despite being digitally created, to connect on a profoundly physical level with captivating sensory experiences. This session will also look at how ‘digitecture’ and other digitally immersive experiences can connect at a deeply sensory level and promote brand adoption.

The true test will not be in how we muddle through the mundane, but in how we navigate the unknown of the in-between, the uncharted and mysterious, where wonder replaces fear and a passion for discovery propels us forward without the certainty of knowing the destination.

Change is not for the faint of heart. It asks of us to ‘Be Creative. Be Brave.’


David Kepron is a Vice President of Design within the Global Design Strategies department at Marriott International. His focus is on the creation of compelling customer experiences within Marriott’s “Premium Distinctive” segment which includes: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. Kepron brings 20 years of retail design expertise to the making of meaningful customer connections at hotel properties around the globe. His multidisciplinary approach to design focuses on understanding consumer behavior and the creation of relevant brand experiences at the intersection of architecture, sociology, neuroscience and emerging digital technologies. As a frequently requested speaker, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising as well as creativity and innovation. David currently brings his creativity and insight on brand experiences to an international audience as a member of VMSD magazine’s Editorial Advisory Board, as a Board Member of the Interactive Customer Experience Association (ICXA) and Sign Research Foundation’s (SRF) Program Committee. In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World.” David Also writes a popular blog called “Brain Food” which is published monthly on
2:30 pm

One-to-One Meetings

5:45 pm

Free Time

7:30 pm

Farewell Drinks Reception

8:00 pm

Farewell Dinner

Sunday, September 6

6:00 am

Breakfast at your leisure

Delegate departures

Apply to Attend