Company Profile:

The Material Standard for Exceptional Design

Sourced exclusively from European mills, every plank we supply is FSC® and PEFC™ certified, hand-selected for grain, character, and integrity. We don't source what's available. We source what's exceptional.

Simply Beautiful. Simply Natural. Simply Oak.™

Event(s) attended: At least 3 to 4 annually since 2017. Typically Arc Interiors, Five Star USA and Custom every year.

Industry: Architectural Wooden Products (inc. flooring, walls, ceilings, staircase components and millwork)

Company size (by employee count): One full-time and several part-time

Attendee Profile:

Victoria Katharine Player, President and Owner.

Building a legacy, one plank at a time

Victoria has spent two decades redefining what the architecture and design community should expect from a European White Oak supplier — and more importantly, what they deserve. Today, SIMPLY OAK™ stands as the trusted partner of leading architects, interior designers, and builders across more than 60 countries.

Personal fact: I am a global citizen having lived in 6 countries.

Favourite quote: "Winners never quit and quitters never win"

 

 

 

 

 

 

 

The Problem

Achieving architectural specifications at scale is the biggest challenge for President and Owner, Victoria Player. It is also her personal mission:

"For SIMPLY OAK™ to get specified for the top end commercial and residential projects, I needed to find a way to consistently get myself and our products in front of senior architects and designers. This is absolutely vital to the success of our business."

The Solution:

"BOND has made this challenge a whole lot easier by putting me and my products directly in front of key decision makers at the A&D firms we want to work with. Trade shows rarely lead us to decision makers but BOND does every time."

Results

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Since attending BOND events, SIMPLY OAK™ has secured multiple commercial projects with a combined value well in excess of $1 million.

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Relationships established through BOND have led to ongoing partnerships with some of the industry's leading firms, including 6 projects with TVS Design, 4 with Moody Nolan through Arc Interiors, 3 with Gensler, and 4 with Flad Architects.

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These partnerships have resulted in major commercial installations worldwide, including a recent project in Mumbai valued at approximately $150,000–$250,000.

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What began as introductions has evolved into lifelong friendships, and with those friendships came the kind of trust that no marketing campaign can manufacture.

Our events →
Victoria's comments on:

ROI:

"Easy to track - we have been awarded multiple projects from our attendance at BOND, worth way in excess of $1m (see Results above).

Audience Quality/Connections Made:

"Some of the most valuable business relationships are not forged in boardrooms — they are built over time, through shared experiences and genuine human connection. For Victoria Player and SIMPLY OAK™, attending BOND has been nothing short of transformative.

BOND has helped SIMPLY OAK™ to build a network of industry relationships over time that has given SIMPLY OAK™ an authenticity and credibility within the industry that speaks for itself.

Connections made at BOND generally are fantastic and lead to lifelong friends and business relationships that keep giving."

Compared to trade shows:

"We always did the trade show route and since BOND we have not attended one. It was always difficult to track ROI and you rarely saw or met the key decision makers."

Research/Product Development:

"BOND has given Victoria the privilege of standing alongside some of the most influential figures in the architecture and design world, resulting in relationships that continue to shape the trajectory of the brand, and the standard it keeps."

Anything that surprised you?

"How fun BOND events are."

Any advice to other manufacturers considering BOND?

“Do your homework before attending, learn about your audience and their work. Make friends and do not come in with a “Hard” sell. Follow up with all who attend."

It starts here:

Connect with the team