Company Profile:

Founded in 1946, Noble Company manufactures premium-quality, innovative products for the Tile, Plumbing, Heating and Cooling and Fire Sprinkler industries.

Event(s) attended: 30 BOND events including Arc US, Arc Middle East, BOND Custom, Arc Interiors, BOND Multi, Diseñotel, Five Star USA, Five Star EMEA

Industry: Tile, Plumbing, Heating and Cooling, and Fire Sprinkler industries.

Company size (by employee count): 100+

Attendee Profile: 

Dean Moilanen - Director of Architectural Services, Noble Company.

"I have amassed over 35 years of experience in the construction industry, working with leading architects and identifying key stakeholder interests in the supply-chain. My contacts in the architectural, distribution, and contracting channels are nationwide, encompassing the residential, commercial, hospitality, and public-work sectors."

Personal fact: "I play rhythm guitar in a well-known Christian band and have jammed with Mr Oliver Needs at events before now"

Favourite quote: "Luck happens when preparation and hard work meet opportunity"

The Problem

Smaller companies like Noble, who have singular, unique, high quality products and solutions, struggle to get the same face-time with influential design decision makers as larger, more well- heeled competitors who have the budgets to do all the trade shows and go big with their stands and hospitality. Smaller companies need to be more selective with their marketing spends, seeking out less obvious means to level the playing field.

The Solution:

For roughly the same cost as putting a seasoned rep on the road for a months, a manufacturer can have BOND pre-select and pre-qualify the architectural 1-on-1 meetings, amidst a setting that allows for relationship building, not just a sales call.

"We need to get to that point of being a trusted adviser, where the architects and designers call you if there’s a problem or they need advice. If you’re their go-to guy, that’s the best result you can get and that’s the relationship side, which takes time and that’s what BOND is the best at – giving us the time with these guys to develop those relationships."

Results

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Through consistently attending BOND events, Dean has become the go-to guy for the big A&D firms looking for solutions and advice in his sector.

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From 2023 to 2024 Noble Company went from roughly 1100 projects to 1905, largely because of their investment in BOND Events.

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Getting in front of the senior architects – the real project influencers is Dean's personal day-to-day challenge and BOND is the best solution he has found.

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"Honestly, without BOND, we would not be getting in front of anywhere near the number of real project influencers that we have done these past few years."

Our events →
Dean's comments on:

ROI:

From 2022 to 2023, according to industry metrics, Noble Company DOUBLED their specifications for sizeable projects because of BOND.

"We’ve spent around $600k going to BOND events over the years and it’s without doubt one of the best investments we have made." 

Effectiveness:

“It takes time, which is why you have to keep on reinvesting and keep on attending these things but it works and that’s why I’m happy to do this case study. And your team is super elegant. I love them. They're fun. And they’re so on it!”

Audience quality:

"BOND’s selection process means the architects you meet there are higher quality than at any other event.

Compared to trade shows/lunch & learns:

"If you’re trying to set up meetings at these firms under your own steam, you’re spending the same money but what often happens is you’ll meet a junior or a stand-in or even if you meet the right guy, getting their undivided attention is impossible in their office environment. At BOND you have less people tugging at their coat strings so you have a better chance of making that impression.

And AIA is useless for us because we’re so eclipsed by the huge companies with huge multi-level displays."

Any advice to other manufacturers considering BOND?

"Be consistent – don’t just do one event – do a few over a couple of years, work each of them and you’ll start to become known. Also, have a team mentality – if you’ve got a colleague there you can cover more ground, talk to more people and remember more stuff between you!"

Key Takeaway:

"Whether you’re a big multinational or a smaller, privately owned company, these events will help you move the graph."

It starts here:

Connect with the team