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BOND Diseñotel 2019

The Forum for Latin America's Leading Hotel
Designers and Architects

September 5-8, 2019

Florida, USA


Diseñotel brings Latin America’s top Design Firms and Hoteliers together in one place for 4 days and 3 nights. Principals learn about new solutions that they can pass on to their clients and enhance their businesses. They do this through expert seminars and a series of private, pre-selected meetings with leaders of innovative, high-end supplier companies.

A great opportunity to bring industry professionals together and connect new vendors with hoteliers.

Jamnary Moreno

Design Manager

Marriott International


We pre-qualify designers to meet the following criteria:

1. Principal, Director, Vice President

2. Significant portfolio of hospitality projects in Latin America

3. Top architecture/design firm

Attendees confirmed to attend in 2019 include:

Fabio Giovanni Grego

Director of Project Services

Hyatt Hotels

Karen Valle

Project Director

HKS Architects

María Laura Guevara

Studio Director


Javier Rojas-Rodriguez

Technical Services Director

Six Senses Hotel Resorts Spas

Greta Gonzalez

Regional Manager Architecture & Design

Intercontinental Hotel Group

Regina Segui

Director of Product and Supply

Atlantica Hoteles

Patti Seay

Director - Design

Hilton Worldwide

Hector Ibarra

Chief Procurement Officer

Grupo Posadas


Seminar timings and/or content may be varied at our discretion.

Thursday, September 5

Delegate Arrivals

6:30 pm Poinciana 1&2

Seminar - Using Experience Design to Create a World-Class Resort

Doug Lansky | Thought Leader on Tourism Sustainability, Innovation, Trends & Destination Development

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Doug will challenge the audience to look beyond palm trees and deck chairs to understand how new hotel policies can merge with smart design to solve problems that deliver the guests a better experience.


Doug Lansky is a tourism development thought leader who advises destinations and tourism companies around the world - from Singapore to Aruba, Google Travel to Amadeus – on strategic branding, marketing issues, visitor experience, industry trends and sustainability.  Doug has a background as a travel journalist, author and editor with 20 years of experience writing for publications that range from National Geographic Traveler to The Guardian to Lonely Planet to Skift, and traveling to over 100 countries.
7:30 pm Americana Lawn

Welcome Drinks Reception

Americana Lawn

Welcome Dinner

Friday, September 6

7:30 am LURE

Breakfast at your leisure

8:40 am Poinciana 1&2

Seminar - Brands, Brains and Beds

David Kepron | Founder – Owner, NXTLVL Experience Design

David Kepron
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This session will look at how the community of architects, interior designers, builders, manufacturers and suppliers have long believed that ‘customer experience’ is ‘out there’ in the environments we design and build, but in fact, it is in our heads created by the magnificent and mysterious machine that is our brain. Today, an understanding of neuroscience is a prerequisite to appreciating what truly motivates the behaviors of all of us who, more than ever before, are ‘consumers’ at almost every waking moment in our digitally connected world.

The pervasiveness of digital media and its integration to our lives is influencing the structure of our brains as well as our physical environments. Digital place-based media, handheld devices and emerging technologies are changing the way retailers, restaurateurs, hoteliers and myriad other businesses, need to communicate with their customers.

While Millennials have been the focus of many businesses trying to capture this market of consumers, there is a generation of emerging guests for whom expectations about how brand experiences should unfold are changing the paradigm of what a branded experience will be in a digitally mediated future. This generation of shoppers sits at the transition between what we know as traditional brand experience places and those we see in science fiction movies. Understanding the influence of our digital culture on young brains is a must when providing experiences that matter.

The session will also address why the evolution of digital technologies will promote a move in the creation of experience from the hands of the designer to those of the consumer enabled with mobile digital devices. In a digitally distracted world, the relevancy of a ‘place’ will reside with the customer, because they will actively participate in modifying their experience because they participate in making it themselves.


David Kepron is a multifaceted creative professional with a compulsive curiosity to understand ‘why’, ‘what’s now’ and ‘what’s next’. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically focused customer connections at brand experience places around the globe.

David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott’s “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels.

In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies.

As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace.

David currently brings his creativity and insight on brand experiences to an international audience as a member of VMSD magazine’s Editorial Advisory Board, as a Board Member of the Interactive Customer Experience Association (ICXA) and Sign Research Foundation’s (SRF) Program Committee.

In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on

In September of 2020, he launched a new podcast called “NXTLVL Experience Design” which brings listeners daring and different dialogues about “DATA: Design, Architecture, Technology and the Arts.” His guests include thought leaders who are driven by a passion to create the ‘New Possible’ and promote new paradigms of experiences into the mainstream.

9:45 am Americana Foyer

Collect Final Meeting Schedule

10:00 am Americana Ballroom

One to One Meetings

1:30 pm

Group Photograph

1:40 pm LURE


2:45 pm Americana Ballroom

One to One Meetings

5:20 pm

Free Time

7:15 pm

Meet in Hotel Lobby

8:00 pm Byblos Restaurant

Drinks Reception & Dinner

Saturday, September 7

7:30 am LURE

Breakfast at your leisure

8:40 am Poinciana 2

Seminar - The Evolution of Corporate Real Estate in Latin America

Juan Gallardo | Client Services Leader Latin America & Caribbean, Colliers International

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Corporate Real Estate best practices have evolved drastically and positively in recent years. The Institutional and Corporate Real Estate community in Latin America has embraced this methodology at a slow, but consistent pace in all geographies. The extensive number of factors and variables surrounding Real Estate projects is constantly increasing. Multiple stakeholders with varied – and many times opposed- expectations are to be managed and satisfied simultaneously, requiring a growing number of multidisciplinary and specialized professionals to ensure success.


Juan is responsible for prospecting, identifying and securing new business opportunities for Colliers International's business lines in Latin America and Caribbean, including Consulting and Valuation, Project, Facility and Property Management, Capital Markets and Lease and Sale Services. He targets owners, investors, developers, users, governments and corporations, developing and executing the necessary strategies to attract and retain new clients or expand existing relationships, contributing at all times to the productivity, income and increased margins of the Colliers´Latin America & Caribbean division.
9:45 am Americana Ballroom

One to One Meetings

1:15 pm LURE


2:20 pm Poinciana 2

Seminar - Tourism trends in Latin America

Erika Garcia | Owner, Yucatan Holidays

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Hear Travel expert, Erika Garcia, reveal the latest tourism trends in Latin America and explore its impact on the hospitality industry.


Erika Garcia is Chief Executive Officer of Marketing for Sunset Group and Vacacionante, a company working in Latin America she is also President and Founder of Yucatan Holidays Limited in the United Kingdom. In 2013 with her son Gustavo created The Vacation with a Cause Foundation. Because of her leadership and promotion of Mexico she was named Board Member of World Trade Center Cancun. Ms. Garcia has many years of experience in operating companies that provide services to timeshare and fractional resort developers. She applies her considerable talent toward building relationships, creating exciting packages, promoting participation and establishing alliances worldwide. Her efforts have succeeded in sending hundreds of tourists to local destinations in the Cancun and Riviera Maya region of Mexico. She gained her foothold in the industry from an early age by learning the ropes as a concierge and front desk associate, as well as by working in the finance department and performing collections for several major hotels and resorts. Thanks to being engaged at so many customer touch-points as she worked her way up in the industry, she appreciates the consumer’s point of view and what they expect when it comes to their vacation experience – an understanding that has paved the way to success for her companies. Ms. Garcia received a Bachelor of Arts in Mass Communication from the University of California, Irvine. She participates in the activities of the American Resort Development Association (ARDA) and the Cancun Hotel Association.
3:25 pm Americana Ballroom

One to One Meetings

6:05 pm

Free Time

7:30 pm Americana Lawn

Farewell Drinks Reception

8:00 pm Americana Lawn

Farewell Dinner

Sunday, September 8

6:00 am

Breakfast at your leisure

Delegate Departures

Loews Miami Beach

The newly redesigned Loews Miami Beach Hotel is situated on three and a half acres of gorgeous beachfront in an incredible location in the heart of South Beach. The hotel blends the elegance of the Art Deco era with the comfort and luxury of today.

1601 Collins Avenue
Miami, Florida 33139, USA

+1 305 604 1301

Visit Venue Site

Apply to Attend