Company Profile:

DANAO’s collections have graced the world’s most exclusive hotels, resorts, and residences, reflecting their commitment to bringing design excellence to every outdoor space swiftly and beautifully.

At DANAO, service means more than delivering furniture—it’s about delivering trust and excellence. They collaborate closely with clients, interior designers, and architects to bring their visions to life, ensuring every detail exceeds expectations.

Event(s) attended: Diseñotel and Five Star (For years – with TUUCI before DANAO)

Industry:  Outdoor Furniture

Company size (by employee count): approx. 100

 

Attendee Profile:

Jennifer Lutton - VP Hospitality & Contract Sales. ‘I head up the hotel business side of things with a great team behind me.’

Personal fact: I was a fashion designer in my previous life.

Favourite quote: "You’re only as good as the people you surround yourself with – I’m on the front lines but if I don’t have people who have my back, forget it!"

The Problem

DANAO are a smaller company and, whilst enjoying the advantages of that in terms of quick decision making, adaptability and a close-knit team, bigger competitors are often front of mind with key people within the big hotel design firms. What's more, a U.S. based firm looking to secure meaningful hotel project business in Latin America needs to make friends with local, influential people in high places.

"It is so hard to get in front of designers and into their offices, especially a US company trying to get into a Latin American firm eg a meeting in Mexico City with Hilton’s team over there. BOND gives you that essential stepping stone to make those connections that will help you get into those companies more deeply, with more commitment and interest from their side, often already warmed up and briefed when you get there."

The Solution:

BOND Diseñotel is the only hotel design event in the whole of Latin America that guarantees to deliver the real hotel project influencers with the rare commodities of time and space to have the conversations you need.

"BOND gives us that initial meeting with the right person to see if we’re a good fit then we are able to set up that meeting that gets us introduced to the whole team at their office."

Results

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DANAO's attendance at Diseñotel was directly linked to The Waldorf Astoria Project they completed and connected them with new dealer partners in Latin America that are promoting their brand locally.

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Meetings and conversations had at Diseñotel have opened doors to meetings with key individuals and hotel design teams at corporate offices throughout LatAm.

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The environment BOND uniquely provides to get to know LatAm's true hotel project influencers has enabled Jennifer to build the trust  that is essential to opening up opportunities throughout the region.

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BOND has also helped Jennifer to develop rapport & communication with key hotel project people so they can now pick up the phone to each other and  get things done quicker.

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Jennifer's comments on:

Audience quality:

"BOND has done a very good job of curating the right attendees and at making sure people are on time and where they’re supposed to be, that they are present and that they’re committed to being at the event. Plus, all the BOND coordinators are very present and visible and available and they do everything to make it easy to connect with people outside the meetings.

Effectiveness:

BOND provides probably the best platform you can get to providing those stepping stones to building the wider relationships within those A&D firms we’d struggle to get inside otherwise.

"It's all about trust. BOND helps you to build that trust – to build that rapport and communication so they know they can call you if something goes wrong or they need a little advice about something. It’s great for both sides to know you can pick up the phone and talk to someone so you can continue to develop that communication and rapport and get things done quicker."

Any advice to other manufacturers considering BOND?

"I’d advise anyone who does attend to ask the architects about them and not just talk about you and your firm. I like to know what they’re doing and see where I can fit into that. And sometimes it’s not a great fit and that’s ok. But when you find a common thread that really works you’ll think ‘Wow, this is great!’ The event is also what you make of it – BOND crafts the best dinner table possible with the best people you can get and it’s our job to connect with them to find out what they need and make it happen."

It starts here:

Connect with the team