Better understand your audience: 30 minute private meetings between Principal Architects and the most senior Supplier representatives lets you have a level of interaction you won’t get elsewhere. You can gauge interest, understand exactly what your clients need, and outperform the competition.
My objectives were to understand more of who the “Custom Home” architect is and what problems they are looking for solutions. In this venue, I am able to get a decision maker (principal or specifier) who can tell me right away if there is a fit. It’s a time-saver and there is no way I or my company could see this diverse a group in two days. Every meeting was productive.